April Lookbook Backstage. The new trends.
The month of March has been packed with new ideas, from the collaboration with Gossip Girl to the "Elle for Motivi" project which will be continuing until April 10th. After a long wait, with our model Serena we are now able to give you a preview of the new April 2012 lookbook. A multihued selection with a palette of colours ranging from powder pink to shades of the sea.
While the chevron stripe design treats us to a touch of the ethnic, standing out are the big natural or fluo polka dots, the blazer with a striped lining, and the miniskirts with "comic strip" prints. Lightweight fabrics like crêpe, satin and jersey adapt to casual and elegant looks depending on the outfit. The volumes vary for dresses and tops, ranging from the empire cut - tight below the bust and an ample waistline - to the stretch style which shapes and highlights a waspish waist.
The long jersey dress is on its way too in a summery version with a crossover neckline and maxi slit down the leg. Besides the bluette colour, the match is new too: denim gilet or hip jacket.

Backstage Shooting Fall Winter Collection
We started at 8 am o'clock and finished 12 hours later, among pieces of cake, tree or four coffee, a stand full of clothes and accessories on the ground! Soundtrack by Madonna, Lady Gaga, Lenny Kravitz and Depeche Mode. Sequins, gold details, soft fabric.
Have a look Fall winter Collection making of!
October Lookbook Backstage
New style for our october lookbook!
A new italian model, Lucrezia, and many new trends. A lot of colourful dresses, coats, faux-fur and cognac colour. What would you find in the next lookbook?






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